Saudi Arabia's rapid digital transformation has significantly boosted AI search usage, with over 150 million queries monthly powered by AI in 2026. The adoption of AI assistants now accounts for 65% of all searches, reflecting a strong preference for personalized and efficient search experiences. Voice search is particularly popular, with a 72% adoption rate, driven by widespread smartphone and smart device usage across the country.
The surge in AI search activity has led to substantial growth in digital advertising revenue, reaching SAR 2.4 billion (~$640 million). This shift indicates a mature digital economy where AI-driven search optimization is central to marketing strategies. As AI integration deepens, Saudi Arabia continues to position itself as a leading adopter of advanced search technologies in the Middle East.