Sao Tome and Principe's e-commerce sector is experiencing steady growth, with an average order value of $45 in 2026. Mobile commerce dominates, accounting for over 60% of transactions, driven by increased smartphone adoption and improved internet infrastructure. The total revenue from online sales reached approximately 12 million USD, reflecting expanding consumer confidence and digital access.
Despite advancements, internet penetration remains at around 54%, indicating room for growth in digital inclusion. As more consumers gain access, e-commerce platforms are expected to diversify, providing local products and international brands. The rise in online transactions highlights the country's emerging digital economy, fostering new opportunities for local entrepreneurs and international investors alike.