San Marino's e-commerce sector is experiencing steady growth, with the average order value reaching €85 in 2026. The online retail revenue has surpassed €12 million, driven by increasing digital engagement and improved logistics. The majority of transactions are now made via mobile devices, accounting for 65% of sales, reflecting a shift towards mobile-first shopping behaviors.
The number of active e-commerce users has expanded to approximately 18,500, indicating a broader digital adoption among residents. With 25 dedicated e-commerce platforms operating locally, competition is intensifying. This growth signifies San Marino's evolving digital economy, emphasizing the importance of mobile optimization and targeted marketing strategies for businesses aiming to capitalize on this trend.