USD 45
Average Order Value
Samoa's e-commerce average order value in 2026.
USD 12 million
Total E-commerce Revenue
Annual online sales revenue in Samoa for 2026.
150,000
Number of Online Shoppers
Total active online consumers in Samoa.
65%
Mobile Commerce Percentage
Share of transactions made via mobile devices.
72%
Digital Payment Adoption
Percentage of e-commerce transactions using digital payments.
By 2026, Samoa's e-commerce sector has seen substantial growth, with the average order value reaching USD 45. This indicates increased consumer confidence and higher purchase sizes online. The total revenue of USD 12 million reflects expanding market activity, supported by improved internet access and digital infrastructure across the islands.
Mobile commerce continues to dominate, accounting for 65% of transactions, driven by widespread smartphone use. Digital payment adoption at 72% showcases Samoa's shift towards cashless transactions, fostering safer and more efficient shopping experiences. These trends suggest a rapidly evolving digital economy with promising growth prospects for local businesses and consumers alike.
Frequently Asked Questions
What is the main driver behind Samoa's growing e-commerce market in 2026?
The main drivers include increased internet penetration, smartphone usage, and the adoption of digital payment methods, making online shopping more accessible.
How has mobile commerce impacted Samoa's online sales?
Mobile commerce has significantly increased, accounting for 65% of transactions, which allows consumers to shop conveniently from anywhere, boosting overall sales.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.