Rwanda's e-commerce sector is experiencing steady growth, with average order values reaching $45 in 2026. Mobile commerce dominates the landscape, driven by increased smartphone penetration and affordable data plans. The expanding digital infrastructure and government initiatives to boost cashless transactions are fueling this upward trend, making online shopping more accessible to Rwandans.
The total revenue from online sales is projected to hit USD 120 million, reflecting a burgeoning digital economy. With over 1.2 million online shoppers and a penetration rate of 12%, Rwanda's e-commerce market remains in its early stages but shows promising potential for future expansion, especially with increased investment in logistics and digital payment solutions.