Russia's e-commerce sector continues to grow steadily in 2026, with an average order value of 7,200 RUB. The total revenue is projected to reach 115.4 billion USD, reflecting increased consumer confidence and digital adoption. Mobile commerce dominates, accounting for 63% of transactions, driven by widespread smartphone use and improved mobile infrastructure.
Online shopping penetration stands at 68%, indicating a mature digital market. With approximately 68 million active users, the sector benefits from expanding internet access and innovative payment solutions. This growth is supported by the rise of local and international e-commerce platforms, creating more opportunities for consumers and merchants alike.