Romania's live commerce sector has experienced rapid growth, with over 4.2 million users participating in live shopping events by 2026. The increasing popularity of social media platforms has driven this trend, leading to €1.5 billion in social commerce sales. Mobile devices remain dominant, with 65% engagement, reflecting the country's digital adoption and consumer preferences for convenient shopping experiences.
Businesses in Romania are leveraging live streams to boost sales and brand loyalty, especially among younger demographics. The sector's expansion indicates a shift toward more interactive and personalized shopping, fostering closer connections between brands and consumers. As the market matures, further innovations are expected to enhance user experience and increase sales, solidifying live commerce as a key component of Romania's e-commerce landscape.