Portugal's e-commerce sector continues to grow steadily, with the average order value reaching €105 in 2026. This reflects increased consumer confidence and the availability of diverse products online. Mobile commerce dominates, accounting for nearly 68% of transactions, driven by widespread smartphone adoption and improved mobile payment options.
The total e-commerce revenue in Portugal has surged to €8.2 billion, with over 4.3 million active online shoppers. Consumers are spending an average of €150 monthly, indicating a mature digital shopping environment. Retailers are investing heavily in logistics and digital marketing to cater to this expanding digital customer base.