Poland's e-commerce sector in 2026 continues to grow robustly, with an average order value of €85, reflecting increased consumer confidence and online shopping convenience. The total revenue has reached approximately $22.5 billion, driven by expanding internet access and smartphone penetration. The majority of the population, around 72%, now shops online, highlighting the sector's maturity and digital adoption. The number of active e-commerce users has surpassed 23 million, indicating widespread consumer engagement.
Mobile commerce plays a significant role, accounting for 65% of online transactions. This shift emphasizes the importance of mobile-friendly platforms and secure payment options. With ongoing improvements in logistics and digital infrastructure, Poland is poised for further growth in online retail, especially among younger demographics. The increasing average order value suggests consumers are purchasing more premium products and benefiting from targeted marketing strategies.