Peru's e-commerce sector continues to expand rapidly, with the average order value reaching USD 45. This growth is driven by increased internet penetration and smartphone usage, making online shopping more accessible across urban and rural areas. The rise in mobile commerce indicates that consumers prefer shopping on their smartphones, reflecting a shift toward more flexible and convenient purchasing habits.
The adoption of digital payments is also a significant factor, with 72% of consumers opting for digital wallets and bank transfers. This trend boosts overall transaction security and efficiency. With an 18% market growth rate and revenue surpassing USD 4 billion, Peru's online retail landscape is poised for further expansion as infrastructure and consumer confidence improve.