$45
Average Order Value (AOV)
Paraguayan Guarani (PYG) 330,000
$1.2 billion
E-commerce Revenue
Total online sales in Paraguay
65%
Mobile Commerce Penetration
Percentage of transactions via mobile devices
2.4 million
Number of E-commerce Users
Online shoppers in Paraguay
78%
Digital Payment Adoption Rate
Percentage of online transactions paid digitally
The growth in digital payments and mobile shopping indicates Paraguay's transition towards a more digitally integrated economy. E-commerce businesses are expanding their reach, supported by improved logistics and digital infrastructure. As consumer confidence in online shopping increases, Paraguay's market is poised to become more competitive, attracting both local and international brands. Continued investments in technology and payment solutions are expected to further boost sector growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.