USD 85
Average Order Value
Average e-commerce order value in Panama in 2026
USD 1.2 billion
Total E-commerce Revenue
Projected total online sales revenue in Panama for 2026
2.8 million
Number of E-commerce Shoppers
Number of online shoppers in Panama in 2026
65%
Mobile Commerce Share
Percentage of e-commerce sales conducted via mobile devices in Panama
55%
Average Cart Abandonment Rate
Percentage of shopping carts abandoned on e-commerce sites in Panama in 2026
Despite strong growth, cart abandonment remains high at 55%, indicating opportunities for retailers to optimize checkout processes and enhance customer engagement. The overall revenue of USD 1.2 billion underscores Panama's developing digital economy and its increasing integration into global e-commerce networks.
Frequently Asked Questions
What factors are driving e-commerce growth in Panama in 2026?
Factors include increased internet penetration, smartphone usage, improved logistics, and local digital payment solutions, making online shopping more accessible.
How can retailers reduce cart abandonment in Panama?
Enhancing website usability, offering multiple payment options, and providing clear shipping information can help reduce cart abandonment rates.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.