4,200
Average Order Value (PKR)
E-commerce average order value in Pakistan for 2026
3.8
Total E-commerce Revenue (USD billions)
Projected total e-commerce revenue in Pakistan for 2026
25.4
Number of Online Shoppers (millions)
Estimated number of online shoppers in Pakistan in 2026
72
Mobile Commerce Penetration (%)
Percentage of e-commerce transactions via mobile devices in Pakistan
18.7
Digital Payment Users (millions)
Number of active digital payment users in Pakistan in 2026
Pakistan's e-commerce sector has experienced significant growth, with the average order value reaching PKR 4,200 in 2026. This increase reflects rising consumer confidence and improved digital payment infrastructure. Mobile commerce dominates, accounting for over 70% of transactions, driven by widespread smartphone adoption and affordable internet services.
The total e-commerce revenue is projected to reach USD 3.8 billion, with over 25 million online shoppers actively purchasing goods and services. Digital payment users continue to grow, indicating a shift toward cashless transactions. These trends suggest a robust digital economy that is increasingly integrated into everyday life in Pakistan.
Frequently Asked Questions
What is driving the growth of e-commerce in Pakistan?
Factors include smartphone penetration, improved internet access, and government initiatives supporting digital payments and infrastructure development.
How has the average order value changed over the years?
The average order value has increased steadily due to better consumer spending power, product variety, and secure online payment options.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.