Oman’s live and social commerce markets are rapidly expanding, driven by increased internet penetration and mobile usage. With over 2.1 million digital buyers, the sector is expected to see significant growth in user engagement and transaction volume by 2026. Local businesses are leveraging live streams and social platforms to connect directly with consumers, boosting sales and brand loyalty in a competitive retail environment.
The average spend per user reaching $160 indicates a mature digital shopping culture, supported by a 65% social media engagement rate. This growth reflects Oman’s digital transformation and rising consumer confidence in online shopping. As technology adoption continues, social commerce will become an essential channel for brands looking to expand their reach and influence in the Sultanate’s evolving digital economy.