Oman's digital advertising landscape is rapidly evolving, with CTV ad spending reaching an estimated 45 million OMR in 2026. The rise of smart TVs and increased internet penetration have fueled digital media consumption, making CTV a key platform for advertisers targeting tech-savvy consumers. As digital ad market share reaches 65%, businesses are shifting budgets from traditional to digital channels, emphasizing engagement through video content.
The proliferation of digital devices and improved internet infrastructure have expanded CTV audiences to approximately 2.5 million viewers. With an average ad cost of 35 OMR per 1000 impressions, advertisers are investing heavily to reach targeted demographics. Mobile digital advertising continues to dominate spending, underscoring the importance of mobile-friendly content in Oman’s digital marketing strategies.