In 2026, North Macedonia's e-commerce sector demonstrates steady growth, with an average order value of €85, indicating increased consumer confidence and digital retail penetration. The total revenue of €120 million highlights expanding market opportunities, driven by rising smartphone usage and improved payment infrastructure. The majority of transactions are conducted via mobile devices, accounting for 65% of online sales, reflecting the nation's shift towards mobile-first shopping experiences.
The online shopping population has reached approximately 1.2 million, showing significant adoption among diverse demographic groups. Consumers are spending around €35 monthly on average, suggesting a mature digital economy with consumers willing to invest in a variety of products. As the e-commerce ecosystem matures, businesses are focusing on personalized marketing and faster delivery to sustain growth and enhance customer loyalty.