Nigeria's e-commerce sector continues to expand rapidly, with the average order value reaching ₦18,500 in 2026, reflecting increased consumer spending and digital payment adoption. The total revenue from e-commerce has surged to approximately $3.2 billion, driven by a growing online population and improved logistic networks.
Mobile commerce dominates Nigeria's online shopping scene, accounting for 65% of transactions, as smartphone penetration remains high. Consumers now expect faster delivery times, averaging around 3.2 days, which pushes retailers to optimize logistics and customer service further to sustain growth.