By 2026, New Zealand's average order value of NZD 125 reflects rising consumer confidence and increased willingness to spend online. The growth of mobile commerce at 72% indicates a shift towards smartphone shopping, driven by improved internet access and user-friendly apps. E-commerce revenue is expected to reach NZD 4.2 billion, showcasing sustained growth in digital retail sectors like apparel, electronics, and groceries.
The number of online shoppers is projected to hit 3.5 million, representing a significant portion of the population engaging in digital purchasing. Despite this growth, the cart abandonment rate remains high at 58%, emphasizing the need for improved checkout processes and personalized shopping experiences. Overall, New Zealand's e-commerce landscape is set to become more dynamic and competitive by 2026.