Namibia's e-commerce sector is growing steadily, with an average order value of USD 120 in 2026, reflecting increased consumer trust and digital payment adoption. The total revenue from online sales has reached approximately USD 250 million, driven by expanding internet access and mobile device usage across the country. Online retail penetration stands at 18%, indicating significant room for growth as more consumers shift to digital shopping platforms.
Mobile commerce remains dominant, accounting for 65% of all e-commerce transactions, highlighting the importance of mobile-friendly websites and apps. The expanding user base of 1.2 million online shoppers demonstrates a vibrant digital economy. As infrastructure improves and payment systems become more secure, Namibia is poised for accelerated growth in digital retailing, further boosting the country's economic diversification efforts.