Myanmar's e-commerce landscape in 2026 shows a steady increase with an average order value of USD 35, driven by rising smartphone adoption and improved payment methods. The online penetration rate remains modest but is growing rapidly, reflecting increased internet access and digital literacy among younger populations. Small and medium-sized enterprises are increasingly transitioning online, contributing to the sector's expansion and diversification of product offerings.
With mobile commerce accounting for 65% of transactions, Myanmar consumers prefer shopping via smartphones, facilitated by affordable data plans and mobile-friendly platforms. The total e-commerce revenue of USD 1.2 billion indicates a burgeoning digital economy, though challenges such as logistics and digital infrastructure persist. Continued investments in digital payments and logistics are expected to further boost e-commerce growth in the coming years.