The Moroccan e-commerce landscape in 2026 shows an increasing average order value of €55, reflecting growing consumer confidence and higher spending per transaction. With over 8.2 million online shoppers, the sector continues to expand rapidly, driven by improved internet access and smartphone penetration. Mobile commerce accounts for nearly 70% of all online sales, highlighting the importance of mobile-friendly platforms for businesses targeting Moroccan consumers.
E-commerce revenue in Morocco is projected to reach approximately MAD 35 billion, signaling robust market growth. Consumers are shopping more frequently, averaging over four transactions per year, which indicates a healthy and active online shopping environment. Continued investments in logistics, digital payment systems, and marketing strategies will likely sustain this upward trend, making Morocco a notable emerging market in North Africa’s digital economy.