45 USD
Average Order Value (AOV)
Moldova's AOV has increased steadily, reflecting growing consumer confidence and digital retail maturity.
150 million USD
Total E-commerce Revenue
The e-commerce sector continues to expand, driven by increased internet penetration and smartphone adoption.
3.3 million
Number of E-commerce Transactions
A significant rise in online shopping frequency indicates a shift in consumer behavior towards digital channels.
65%
Mobile Commerce Share
Mobile devices dominate transactions, emphasizing the importance of mobile-friendly platforms.
78%
Digital Payment Adoption Rate
Most consumers prefer digital payments, enhancing transaction speed and security in online shopping.
Moldova's e-commerce market has experienced notable growth by 2026, with the average order value reaching 45 USD. This increase reflects consumers' willingness to spend more online, facilitated by improved digital infrastructure and wider payment options. The sector's revenue of 150 million USD underscores its importance in Moldova's overall economy, supported by rising internet and smartphone usage.
The majority of transactions are now conducted via mobile devices, accounting for 65% of all e-commerce activity. Digital payment adoption has also surged to 78%, highlighting consumer trust and convenience. These trends suggest Moldova is rapidly developing into a digitally mature market, with expectations for continued growth in online retail and consumer spending power.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.