Mauritania's e-commerce sector has seen significant growth by 2026, with the average order value reaching USD 45, driven by increased internet access and mobile device usage. The total revenue has climbed to USD 120 million, reflecting a burgeoning digital economy. The large online shopper base of approximately 1.2 million highlights expanding consumer engagement and digital literacy across the country.
Mobile commerce dominates the market, accounting for 65% of transactions, supported by widespread smartphone adoption. Digital payment methods are increasingly popular, with 58% of online shoppers using e-wallets and bank transfers, indicating a shift towards cashless transactions. These trends suggest a robust digital commerce infrastructure in Mauritania, poised for further growth.