Malta's e-commerce sector has experienced significant growth, with an average order value reaching €85 in 2026. This reflects increased consumer confidence and a shift towards higher-value online purchases, especially through mobile platforms which account for 62% of transactions. The online shopping penetration of 76% indicates widespread adoption of digital retail among the Maltese population, driving revenues to €820 million.
The expansion of digital infrastructure and improved logistics have supported Malta's e-commerce growth. Small and medium-sized enterprises are increasingly adopting online channels, with over 1,350 businesses actively selling online. This dynamic environment positions Malta as a rapidly evolving digital economy, with ongoing investments expected to further boost online shopping habits and transaction values.