In 2026, Malaysia's e-commerce sector continues to expand with an average order value of RM 350, driven by increased smartphone penetration and improved logistics. The total revenue has reached RM 150 billion, reflecting strong consumer confidence and digital adoption. Mobile shopping dominates, accounting for 78% of transactions, emphasizing the importance of mobile-friendly platforms.
The growing user base of 22 million Malaysians supports the robust e-commerce ecosystem. Consumers now perform an average of over three transactions per day, indicating high engagement levels. Retailers are investing heavily in personalized marketing and secure payment options to capitalize on this expanding digital economy, making Malaysia a key player in Southeast Asia's e-commerce growth.