Latvia's e-commerce sector in 2026 shows a steady increase, with the average order value reaching around USD 85. This growth reflects improved consumer confidence and expanded product offerings online. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone adoption. The total market revenue approaches EUR 780 million, highlighting Latvia's expanding digital economy and increasing online consumer activity.
The number of online shoppers continues to rise, with over 1.2 million Latvians shopping online regularly. An annual growth rate of 12% indicates sustained momentum in digital retail, supported by improved logistics and digital payment infrastructure. These trends position Latvia as a growing digital marketplace in the Baltic region, with future projections indicating further expansion and higher engagement levels among consumers.