Kenya's e-commerce sector in 2026 demonstrates strong growth, with an average order value of KES 4,200 driven by increased mobile payment adoption and expanding internet access. The total revenue of KES 150 billion reflects the sector's expanding consumer base and improved logistics infrastructure. The rise in active users to 12 million indicates a significant shift towards digital shopping, supported by a young, tech-savvy population and government initiatives to promote digital economy.
Mobile payments dominate the Kenyan e-commerce landscape, accounting for 78% of transactions, showcasing the country's leading position in mobile money solutions like M-Pesa. The average cart size of 3.2 items suggests consumers are becoming more comfortable with online shopping, purchasing a variety of products. These trends point to a mature digital ecosystem poised for further expansion in retail, fintech, and logistics sectors.