Jordan's e-commerce sector continues to grow steadily in 2026, with an average order value of USD 120, reflecting increased consumer confidence and digital adoption. The total market revenue surpasses USD 1.2 billion, driven by expanding internet access and smartphone usage. Mobile commerce dominates, accounting for 65% of transactions, emphasizing the importance of mobile-friendly platforms for online retailers.
The number of active online shoppers has reached 2.5 million, indicating a significant portion of the population engaging in digital purchases. The average cart size of USD 60 suggests consumers are making more frequent but smaller transactions, aligning with trends towards convenient, quick shopping experiences. This growth points to a maturing digital economy with ample opportunities for new entrants and existing players alike.