Ivory Coast's e-commerce sector in 2026 shows a steady increase, with an average order value of €45. This reflects growing consumer confidence and digital payment adoption. Mobile commerce dominates, accounting for 72% of transactions, driven by widespread smartphone use and improved infrastructure. The total revenue of €1.2 billion indicates robust growth, supported by expanding internet access and expanding online retail options.
The rise in average transaction frequency to 4.2 per month per shopper highlights increasing consumer engagement. With nearly 3.8 million online buyers, the market continues to mature, attracting more local and international sellers. Investment in digital payment systems and logistics will likely sustain this positive trajectory, making e-commerce a vital component of Ivory Coast’s economy in 2026.