Italy's e-commerce sector in 2026 is characterized by a significant increase in average order value, reaching €85, reflecting higher consumer confidence and premium product offerings. The total revenue has grown substantially, driven by widespread mobile commerce, which now accounts for over 60% of transactions, indicating a shift towards mobile-first shopping experiences. The expanding user base and high penetration rate underscore Italy's robust digital retail ecosystem.
This growth is supported by improved logistics and digital payment infrastructure, enabling seamless online shopping. Small and medium enterprises are increasingly adopting e-commerce platforms, contributing to the market's dynamism. As Italy continues to embrace digital transformation, its e-commerce sector is poised for further expansion, attracting both local and international brands.