€85
Average Order Value
Ireland's average e-commerce order value in 2026
€7.2 billion
Total E-commerce Revenue
Projected annual e-commerce revenue in Ireland for 2026
78%
Online Shopping Penetration
Percentage of Irish population shopping online in 2026
65%
Mobile Commerce Share
Share of e-commerce transactions via mobile devices in Ireland
3.8 million
Number of E-commerce Users
Irish residents shopping online in 2026
Ireland's e-commerce market continues to grow steadily, with an average order value of €85 in 2026. The total revenue from online sales is projected to reach €7.2 billion, reflecting increased consumer confidence and digital infrastructure. The high online shopping penetration rate of 78% indicates widespread adoption of digital retail, driven by a strong internet connection and mobile device usage.
Mobile commerce dominates Irish e-commerce, accounting for 65% of transactions, emphasizing the importance of mobile-friendly platforms. With nearly 3.8 million users shopping online, Irish retailers are increasingly investing in personalized and seamless digital experiences to stay competitive in this expanding market.
Frequently Asked Questions
What factors are driving e-commerce growth in Ireland?
Factors include high internet penetration, mobile device usage, improved logistics, and consumer preference for convenience and safety.
How are Irish retailers adapting to mobile commerce trends?
They are optimizing websites for mobile, adopting mobile payment solutions, and investing in app development to enhance user experience.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.