€120
Average Order Value
Iceland's average e-commerce order value in 2026 stands at €120, reflecting increased consumer confidence and higher product demand online.
350,000
Number of E-commerce Users
Approximately 350,000 Icelanders actively shop online in 2026, indicating a 10% growth from the previous year.
65%
Mobile Commerce Share
Mobile devices account for 65% of online purchases in Iceland, highlighting the importance of mobile-friendly platforms.
78%
Digital Payment Penetration
78% of Icelandic online shoppers prefer digital payments, with widespread use of services like Apple Pay and local banking apps.
ISK 45 billion (USD 370 million)
E-commerce Revenue
Iceland’s e-commerce sector generated approximately ISK 45 billion in 2026, demonstrating steady sector growth.
Iceland's e-commerce market in 2026 has seen notable growth, driven by increased internet penetration and digital payment adoption. The average order value of €120 suggests consumers are purchasing higher-value items, possibly due to improved logistics and product variety. Mobile commerce's dominance emphasizes the need for optimized mobile shopping experiences, which are now critical for online retailers targeting Icelandic consumers.
With nearly 78% of shoppers using digital payments, Iceland's online payment infrastructure is highly mature. The sector's revenue reaching ISK 45 billion reflects robust consumer engagement and a thriving digital economy. Continued advancements in logistics and digital infrastructure are expected to further boost online shopping convenience and revenue in the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.