Guinea's e-commerce sector has experienced steady growth, with an average order value reaching 45 USD in 2026. This increase reflects rising consumer confidence and improved logistics infrastructure. Mobile commerce dominates the scene, accounting for 65% of transactions, driven by widespread mobile phone usage and affordable data plans. Despite the growth, online shopping penetration remains relatively modest at 4.8%, indicating significant room for expansion as digital access improves.
The total market size of approximately 150 million USD highlights Guinea's emerging digital economy. The expanding online shopper base, now estimated at 1.2 million people, suggests ongoing adoption of e-commerce platforms. Future growth will likely be fueled by increased internet penetration, mobile device affordability, and government initiatives promoting digital inclusion, positioning Guinea as an increasingly important player in West Africa's e-commerce landscape.