Guinea-Bissau's e-commerce sector is experiencing steady growth, with an average order value of around 35 USD in 2026. The increase in internet access has enabled more consumers to shop online, though penetration remains modest at 12%. The total revenue of approximately 15 million USD signifies an emerging digital economy, supported by around 150 active online retailers. Mobile commerce dominates, accounting for nearly two-thirds of transactions, reflecting the country's mobile-first digital landscape.
Despite its relatively small market size, Guinea-Bissau shows promising e-commerce development. The rising smartphone adoption and improvements in digital infrastructure are likely to boost online shopping further. Local businesses are gradually expanding their online presence to reach the underserved population, which is expected to enhance overall digital commerce performance. Continued investments in digital literacy and payment systems will be crucial for future growth.