In 2026, Guatemala's average order value in e-commerce has increased to $65, reflecting a growing consumer confidence and a shift towards higher-value online transactions. The total e-commerce revenue has reached approximately USD 1.2 billion, driven by rising internet penetration and improved digital payment methods. The majority of online buyers are now accessing platforms via mobile devices, accounting for 58% of transactions, which highlights the importance of mobile-friendly shopping experiences.
The e-commerce sector in Guatemala continues to expand rapidly, with an annual growth rate of 18%. This growth is fueled by increased smartphone adoption, improved logistics, and more local businesses establishing an online presence. As digital literacy improves, more consumers are willing to spend larger amounts online, contributing to the steady rise in average order values and overall market size. These trends suggest a promising future for e-commerce in the country.