€125
Average Order Value (GEL)
The typical e-commerce order in Georgia is worth 125 GEL (approx. $42 USD) in 2026.
€850
Total E-commerce Revenue (GEL millions)
Georgia's e-commerce sector generated around 850 million GEL (~$290 million USD) in 2026.
38%
Online Shoppers Penetration (%)
Approximately 38% of the Georgian population actively shops online in 2026.
62%
Mobile Commerce Share (%)
Mobile devices account for 62% of online transactions in Georgia this year.
42%
Average Cart Abandonment Rate (%)
The cart abandonment rate remains high at 42%, indicating room for checkout optimization.
Georgia's e-commerce sector has seen steady growth, with average order values reaching 125 GEL in 2026. The sector's revenue has also increased significantly, reflecting rising consumer confidence and digital infrastructure improvements. Mobile commerce continues to dominate, driven by widespread smartphone adoption, making it crucial for retailers to optimize mobile shopping experiences.
Despite the positive trends, cart abandonment remains a challenge, with over 40% of shoppers leaving items unpurchased. Addressing this issue through better checkout processes and targeted marketing could further boost conversion rates. Overall, Georgia's e-commerce landscape is poised for continued expansion driven by digital innovation and consumer demand.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.