USD 45 million
Total E-commerce Revenue
Gambia's e-commerce revenue projected for 2026
1.2 million
Number of E-commerce Users
Estimated online shoppers in Gambia in 2026
65%
Mobile Commerce Penetration
Percentage of online transactions via mobile devices
USD 38
Average Transaction Value
Average e-commerce purchase in Gambia
70%
Digital Payment Adoption Rate
Percentage of online shoppers using digital payments
Gambia's e-commerce sector is experiencing rapid growth, with revenues reaching an estimated USD 45 million in 2026. The increasing smartphone penetration and improved internet infrastructure have driven a surge in online shopping, especially among the younger population. Mobile commerce now accounts for nearly 65% of all e-commerce transactions, reflecting a shift towards more accessible and convenient payment methods.
Despite the growth, Gambia's e-commerce market remains in its early stages compared to regional peers. The average transaction value of USD 38 indicates price sensitivity but also potential for upselling. With digital payment adoption at 70%, further improvements in digital infrastructure and trust will be crucial for sustaining growth. The expanding online user base presents substantial opportunities for local and international businesses alike.
Frequently Asked Questions
What are the main challenges facing Gambia's e-commerce sector in 2026?
Key challenges include limited internet infrastructure in rural areas, low digital literacy, and concerns over online payment security, which hinder broader adoption.
How is mobile commerce impacting Gambia's economy in 2026?
Mobile commerce is a major driver of growth, enabling more people to access online services and increasing overall e-commerce revenue, especially in underserved regions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.