In 2026, Gambia's CTV advertising market is projected to reach $3.2 million, reflecting the country's increasing digital media consumption. As the digital landscape matures, advertisers are shifting budgets towards more targeted and engaging CTV campaigns, which now account for nearly half of the digital ad spend. The expanding CTV viewer base, estimated at 1.8 million, indicates growing consumer engagement and the rising importance of connected TV platforms in Gambia's media ecosystem.
The average monthly CTV ad expenditure per user is around $1.75, highlighting modest but growing investment in digital advertising. With an annual growth rate of approximately 18.5%, Gambia's digital advertising sector is poised for continued expansion, driven by increased internet penetration and smartphone adoption. Marketers are increasingly leveraging CTV to reach audiences effectively, fostering a more dynamic and competitive advertising environment across the country.