1.2 million
Number of social commerce users
Gabon has seen rapid growth in social commerce users, representing 15% of the population.
$45 million USD
Annual social commerce revenue
Gabon’s social commerce revenue is projected to reach $45 million USD, reflecting increasing online shopping habits.
150,000
Average daily live commerce viewers
Daily viewers of live commerce events have grown significantly, indicating strong consumer engagement.
$30 million USD
Mobile commerce transactions
Most social commerce transactions are mobile-based, with Gabonese consumers favoring smartphones.
65%
Social commerce platform penetration
Major social media platforms like Facebook and WhatsApp dominate Gabon’s social commerce market.
Gabon’s social commerce sector is experiencing rapid expansion, driven by increased internet access and smartphone adoption. Consumers are engaging more with live shopping events, which boosts real-time sales and brand interaction. Businesses are leveraging social media platforms to reach a broader audience, making social commerce a vital part of Gabon’s e-commerce growth.
The rise in social commerce revenue and user engagement indicates Gabon’s digital economy is maturing. As mobile device usage continues to grow, more consumers will participate in live and social shopping, further transforming retail landscapes and providing new opportunities for local entrepreneurs and international brands alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.