$450 million
Total e-commerce revenue (USD)
Gabon’s e-commerce revenue in 2026
1.2 million
Number of online shoppers
Estimated online shoppers in Gabon in 2026
35%
E-commerce penetration rate
Percentage of internet users shopping online in Gabon
$65
Average order value (USD)
Average online purchase in Gabon
60%
Mobile commerce sales share
Proportion of e-commerce transactions via mobile devices
The average order value of $65 suggests consumers are engaging in reasonably high-value transactions, supported by expanding digital payment options. As e-commerce continues to grow, local businesses are expected to invest more in logistics and customer service to meet rising demand. Overall, Gabon’s digital economy is set to become a significant contributor to its GDP, with e-commerce playing a pivotal role in economic diversification.
Frequently Asked Questions
What is the main driver of e-commerce growth in Gabon?
Increased internet access, smartphone penetration, and improved payment solutions are key factors fueling e-commerce expansion.
How are local businesses adapting to e-commerce?
Many are investing in digital marketing, logistics, and customer service to meet the rising online demand and enhance user experience.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.