Gabon's digital advertising landscape is rapidly growing, with CTV ad spend reaching USD 45 million in 2026, reflecting increased consumer engagement and digital consumption. The allocation of 35% of digital marketing budgets to CTV indicates its rising importance among advertisers seeking targeted, high-impact campaigns. The growth rate of 20% showcases a thriving digital ecosystem aligned with regional trends towards digital transformation.
With an estimated 2.8 million CTV users, Gabon’s digital media consumption is expanding, driven by improved internet infrastructure and smartphone adoption. The average viewing time of 3.5 minutes per session suggests high engagement levels, making CTV an attractive platform for brands aiming to reach tech-savvy audiences effectively. Overall, CTV advertising will play a key role in Gabon’s digital marketing strategies in 2026.