In 2026, the average order value in France’s e-commerce sector is projected to reach €85, reflecting steady consumer spending and increased online shopping confidence. The total revenue from online sales is expected to hit €150 billion, driven by a growing digital economy and expanding internet access. The number of online shoppers will likely exceed 38 million, indicating widespread adoption of e-commerce platforms across the country.
Mobile commerce continues to dominate, accounting for 55% of all transactions, emphasizing the importance of mobile-friendly websites and apps. Additionally, consumers tend to browse an average of 24 sessions before completing a purchase, showcasing a high engagement level. Retailers investing in seamless user experiences are poised to capitalize on this robust digital shopping environment in France.