85
Average Order Value (USD)
Average value per online purchase in USD
150
Total E-commerce Revenue (USD millions)
Projected total revenue in USD for 2026
1.2 million
Number of E-commerce Users
Number of online shoppers in Eswatini
65
Mobile Commerce Penetration (%)
Percentage of e-commerce transactions via mobile devices
4.5
Average Monthly Online Transactions per User
Average number of transactions per user per month
With a rapidly expanding digital economy, Eswatini's e-commerce market shows promising growth. The number of online shoppers is expected to surpass 1.2 million, reflecting higher internet access. As digital infrastructure improves, online shopping becomes more convenient and prevalent, boosting monthly transactions and overall market value.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.