Equatorial Guinea's e-commerce sector is experiencing rapid growth, with revenues reaching approximately $120 million in 2026. The increasing internet penetration, now at 62%, has significantly contributed to expanding online consumer bases. Mobile commerce dominates, accounting for 78% of transactions, driven by widespread smartphone use and improved mobile infrastructure.
The growing e-commerce landscape is supported by nearly 3.9 million users, reflecting broader digital adoption. Consumers are spending an average of $32 per transaction, indicating a shift towards more frequent online shopping. Continued investment in digital infrastructure and logistics will likely accelerate this positive trend, making e-commerce a vital part of the country's economy.