The CTV advertising market in Equatorial Guinea is experiencing significant growth, driven by increased internet penetration and consumer adoption of connected TVs. With a projected USD 15 million in ad spend, marketers are recognizing the platform's potential to reach a broader audience effectively. The rising number of CTV users, now at approximately 1.2 million, reflects improved digital infrastructure and changing viewing habits.
Ad spend per user is also on the rise, averaging around USD 12.50, indicating more targeted and premium advertising campaigns. The 18% growth rate shows a robust expansion in digital advertising revenue, positioning CTV as a key component of Equatorial Guinea's digital economy. Continued investments and technological advancements are expected to further accelerate this trend in upcoming years.