In 2026, El Salvador's e-commerce market is expected to reach USD 600 million in revenue, reflecting rapid digital adoption. The average order value has increased to USD 65, driven by higher-quality products and improved logistics. Mobile commerce dominates, accounting for over half of all transactions, emphasizing the importance of mobile-friendly platforms for local retailers.
Online shopping penetration continues to grow, with 42% of internet users engaging in e-commerce. Customers are making an average of 4.3 orders monthly, indicating a steady increase in digital consumer behavior. Small and medium enterprises are expanding their online presence, fueling further growth and diversification in the e-commerce landscape.