E-commerce in the Dominican Republic is witnessing significant growth, with the average order value reaching $75 in 2026. This increase indicates improved consumer confidence and expanded digital payment options. The country's expanding internet infrastructure and smartphone penetration are key drivers of this trend, making online shopping more accessible across different regions.
The total e-commerce revenue is projected to hit $2.4 billion, with a substantial portion generated via mobile devices, which now account for 65% of transactions. The growing number of online shoppers, estimated at 4.2 million, reflects a broader shift towards digital commerce. Businesses are increasingly adopting innovative strategies to cater to this evolving market, fostering sustainable growth in the sector.