Djibouti's e-commerce sector continues to flourish in 2026, with the average order value reaching USD 75, driven by increased online retail options and digital payment solutions. The total revenue now exceeds USD 150 million, reflecting robust growth in consumer activity and internet access. Mobile commerce dominates, accounting for 65% of transactions, highlighting the importance of mobile-friendly platforms for local shoppers.
The number of online shoppers has grown to approximately 350,000, supported by improved logistics and digital infrastructure investments. The e-commerce penetration rate stands at 22%, indicating a still-evolving but rapidly expanding digital retail environment. As trust in online transactions continues to grow, more businesses are adopting e-commerce strategies to tap into Djibouti's emerging digital economy.