By 2026, Czech Republic's average order value has risen to €135, driven by increased consumer confidence and expanded product offerings online. The total revenue from e-commerce now exceeds CZK 410 billion, reflecting a mature digital market with growing penetration across urban and rural areas. Mobile commerce constitutes a significant portion, indicating the importance of smartphone shopping in daily life.
The number of online shoppers continues to grow, with nearly 4.8 million people engaging in digital retail. The frequency of transactions per person has also increased, averaging 21 purchases annually, suggesting a shift toward habitual online shopping. These trends highlight a robust e-commerce ecosystem that is integral to the Czech economy and retail landscape.