Cuba's e-commerce sector in 2026 shows steady growth, with an average order value of 45 USD reflecting increased consumer confidence and improved digital infrastructure. Mobile commerce dominates, accounting for 60% of transactions, driven by widespread smartphone adoption. Despite progress, digital payment adoption remains modest at 25%, highlighting ongoing challenges in digital financial inclusion.
The online shopping penetration has reached 35%, indicating more Cubans are embracing e-commerce for convenience and access to a broader range of products. Total e-commerce revenue is estimated at 150 million USD, underscoring significant market potential. Continued investments in digital infrastructure and payment solutions are expected to further boost e-commerce growth in Cuba.